Hello

After 15 wonderful years in the Egyptian advertising industry, I decided to leave my comfort zone and explore opportunities in the region.

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I spent a year as the Creative Director and Head of the Creative Department at Horizon FCB Kuwait, where I had the opportunity to work side by side with some of the best talents in the middle east.

 

Currently I am an Associate Creative Director at VML Riyadh, working on amazing brands like STC, Al Marai, Flynas and many more.

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I am a copy based Creative director, yet I have developed myself in many disciplines. I have a good eye for Art , and a passion for Technology and digital trends, which allows me to be a more complete Creative. 

I am quite the weird mix,  spent half of my life in the USA and the other half on the streets of Cairo, so I got the insights and the native tongues from both cultures, as well as a firsthand knowledge and understanding of their people.